Uber taps the big fat Indian wedding season

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For its latest trick in India, Uber is tapping the country’s large and integral wedding industry. 

The taxi aggregator today announced a wedding-related service in India. Dubbed UberWEDDINGS, the service is a “cash-less” mobility solution, offering attendants with the option of booking a cab using pre-generated promo codes. 

SEE ALSO: Uber in talks with Indian Railways to offer pick-up, drop-off to passengers

“So whether it is about hopping between markets, finding the perfect outfit, or getting guests to the venue, Uber will make it happen in a pre decided budget, at a push of a button. All our users need to focus on is the wedding,” Prabhjeet Singh, General Manager Delhi & NCR, Uber India said. Read more…

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